About us
Kindness in Action: Because it's their world too
We’ve been changing the world for animals since 1998. Founded by Jill Robinson MBE – the world’s leading authority on bear bile farming – Animals Asia has rescued hundreds of bears from unimaginable cruelty and inspired a movement grounded in empathy, respect, courage and tenacity.
But we don’t just rescue animals – we create lasting change.
Our work is focused in Vietnam and China, and we partner with NGOs in South Korea, Indonesia, and beyond. We work with governments, traditional medicine practitioners, communities, schools and NGOs to replace cruelty with compassion.
At the heart of our approach are four principles:
- Empathy: Inspiring understanding through emotional connections with animals
- Negotiation: Building solutions through respectful collaboration
- Education: Teaching the next generation and promoting cruelty-free alternatives
- Investigation: Gathering evidence to expose cruelty and drive change
Together, these values power everything we do, creating a kinder world, one life at a time.
Our past, present and impact
Find out how Animals Asia was founded over 25 years ago, and the countless lives we've changed.
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Our story
From one bear’s paw to global change – how Animals Asia has transformed animal welfare in Asia.
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Timeline
Explore Animals Asia’s journey from 1991 and our key milestones in ending bear bile farming and animal cruelty.
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Our impact
From humble beginnings to global change – how Animals Asia has transformed animal welfare in Asia.
Team, ambassadors and staff
Meet our core team and the ambassadors, patrons and celebrities who use their platforms to advocate for animals, and find out how you can join our global team.
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Our team
Meet the Animals Asia senior management team, program heads, sanctuary managers and board members.
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Ambassadors, patrons and celebrities
Meet the inspiring ambassadors, patrons and celebrity supporters who stand with Animals Asia.
Help us put an end to animal cruelty
Animals are being captured and exploited every day. Animals Asia has helped thousands, but there is always another animal in need of our help. Please donate today.
Donate now