About us
Kindness in Action: Because it's their world too
We’ve been changing the world for animals since 1998. Founded by Jill Robinson MBE – the world’s leading authority on bear bile farming – Animals Asia has rescued hundreds of bears from unimaginable cruelty and inspired a movement.
We’re focused in Vietnam and China, and partner with NGOs in South Korea, Indonesia, and beyond. We work with governments, traditional medicine practitioners, communities, schools and NGOs to replace cruelty with compassion.
But we don’t just rescue animals – we create lasting change.
OUR VISION
A future where animals across Asia are protected and treated with respect.
OUR MISSION
- Protect bears, ensure they are free from harm, and provide them with sanctuary
- Improve the welfare of captive wild animals
- Improve the welfare of dogs and cats
- Promote animal sentience, welfare and education
OUR GOALS
- In Vietnam, end the use of bear bile, provide sanctuary for bears in need and protect all bears
- In China, work alongside the authorities and communities to protect and conserve bears and provide sanctuary for bears in need
- Prevent the exploitation of wild animals inentertainment by phasing out practices such as elephant riding tourism and the use of wild animals in performance
- Alleviate the suffering of dogs and cats, and promote responsible companion animal care
- Enhance animal welfare by building the expertise of veterinarians, rescue centres, and captive wildlife facilities
- Promote public and legal recognition of animal sentience and animal welfare, and encourage compassionate, lifelong choices that protect animals in Asia.
Our values of empathy, respect, courage and tenacity power everything we do to create a kinder world – one life at a time.
Our past, present and impact
Find out how Animals Asia was founded over 25 years ago, and the countless lives we've changed.
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Our story
From a chance visit to a bear bile farm to ending one of the world's cruelest industries in Vietnam, read our incredible story.
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Timeline
Explore Animals Asia’s journey from 1991 and our key milestones in ending bear bile farming and animal cruelty.
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Our impact
From humble beginnings to global change – how Animals Asia has transformed animal welfare in Asia.
Team, ambassadors and staff
Meet our core team and the ambassadors, patrons and celebrities who use their platforms to advocate for animals, and find out how you can join our global team.
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Our team
Meet the Animals Asia senior management team, program heads, sanctuary managers and board members.
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Ambassadors, patrons and celebrities
Meet the inspiring ambassadors, patrons and celebrity supporters who stand with Animals Asia.
Help us put an end to animal cruelty
Animals are being captured and exploited every day. Animals Asia has helped thousands, but there is always another animal in need of our help. Please donate today.
Donate now