About us
Kindness in Action: Because it’s their world too
Founded in 1998 by Jill Robinson MBE, the world’s leading authority on bear bile farming, Animals Asia has been changing the world for animals for over two decades. Based in Hong Kong, we work across Asia to replace cruelty with compassion and create lasting change.
We’re widely known for our work in ending the bear bile farming industry in Vietnam. We’ve rescued more than 700 bears from unimaginable suffering and care for them for the rest of their lives at our award-winning sanctuaries in China and Vietnam.
We also work to end the dog and cat meat trade, improve the welfare of companion animals, and campaign for better conditions for captive wildlife in zoos and safari parks. Through partnerships with governments, NGOs, veterinarians, educators and communities across Asia, we promote humane animal management, provide training and education, and help build a stronger animal welfare movement throughout the region.
Today, Animals Asia is the largest animal protection charity working in Asia, and we remain committed to driving long-term, compassionate and collaborative change for animals.
A future where animals across Asia are protected and treated with respect.
- Protect bears, ensure they are free from harm, and provide them with sanctuary
- Improve the welfare of captive wild animals
- Improve the welfare of dogs and cats
- Promote animal sentience, welfare and education
- In Vietnam, end the use of bear bile, provide sanctuary for bears in need and protect all bears
- In China, work alongside the authorities and communities to protect and conserve bears and provide sanctuary for bears in need
- Prevent the exploitation of wild animals in entertainment by phasing out practices such as elephant riding tourism and the use of wild animals in performance
- Alleviate the suffering of dogs and cats, and promote responsible companion animal care
- Enhance animal welfare by building the expertise of veterinarians, rescue centres, and captive wildlife facilities
- Promote public and legal recognition of animal sentience and animal welfare, and encourage compassionate, lifelong choices that protect animals in Asia.
Our past, present and impact
Find out how Animals Asia was founded, and the countless lives we've changed over the decades.
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Our story
From a chance visit to a bear bile farm to ending one of the world's cruelest industries in Vietnam, read our incredible story.
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Timeline
Explore Animals Asia’s journey from 1991 and our key milestones in ending bear bile farming and animal cruelty.
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Our impact
From humble beginnings to global change – how Animals Asia has transformed animal welfare in Asia.
Team, ambassadors and staff
Meet our core team and the ambassadors, patrons and celebrities who use their platforms to advocate for animals, and find out how you can join our global team.
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Our team
Meet the Animals Asia senior management team, program heads, sanctuary managers and board members.
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Ambassadors, patrons and celebrities
Meet the inspiring ambassadors, patrons and celebrity supporters who stand with Animals Asia.
Help us put an end to animal cruelty
Animals are being captured and exploited every day. Animals Asia has helped thousands, but there is always another animal in need of our help. Please donate today.
Donate now