About Us

Who we are

Animals Asia is devoted to ending the barbaric practice of bear bile farming and improving the welfare of animals in China and Vietnam. We promote compassion and respect for all animals and work to bring about long-term change.

Founded in 1998, the Animals Asia team has been rescuing moon bears since 1994 and is the only organisation with a bear sanctuary in China. Our founder and CEO, Jill Robinson MBE, Dr.med.vet. h.c., is widely recognised as the world’s leading expert on the cruel bear bile industry, having campaigned against it since 1993.

Today,  Animals Asia has rescued over 400 bears, caring for them at its award-winning bear sanctuaries in China and Vietnam. From its small beginnings in Hong Kong, Animals Asia has grown into a respected international NGO with over 300 staff and offices in Australia, China, Germany, Italy, the UK, US and Vietnam.

Our work

Our work to end animal cruelty focuses on three major programmes:

End Bear Bile Farming

Animals Asia works to end the barbaric bear bile trade, which sees over 10,000 bears kept on bile farms in China, and around 2,400 held in Vietnam. LEARN MORE 

Cat and Dog Welfare

Animals Asia works to end the trade in dogs and cats for food in China, and lobbies to improve the welfare of companion animals and promote humane population management. LEARN MORE 

Zoos and Safari Parks

Animals Asia campaigns for an end to abusive animal practices in zoos and safari parks in China, and works closely with governing authorities to improve animal management and increase awareness of the welfare needs of captive animals. LEARN MORE 

Our approach

Change through empathy:

We work with animal ambassadors who embody the ideal that empathy for one animal can evolve into empathy for an entire species and ultimately for all species.

Negotiation:

We take a non-partisan, sensitive approach in working with governments, authorities, experts and local communities. We work with, not against, people to find sustainable solutions for all parties.

Education:

We inform and empower local communities for the welfare of animals and people, promoting change at the grass-roots level. We promote alternatives to animal products for use in traditional medicine through our Healing without Harm campaign.

Investigation:

We work with vet and bear-care teams, field officers and a network of research scientists, university students, pathologists and traditional medicine doctors to investigate the bear bile industry, the trade in cats and dogs for their meat, and cruelty to animals in captivity – and use this knowledge to fight against these practices.

Our locations

Animals Asia is a registered charity with bear sanctuaries in China and Vietnam, headquarters in Hong Kong, and offices in Australia, China, Germany, Italy, the UK,USA and Vietnam. We have a total of 303 staff, with 252 based in China and Vietnam, 28 in our Hong Kong headquarters and 23 across our other offices.