Well over one million people in China have now watched the film, “The Moon Bear”, with the overwhelming outrage that bear farming deserves. Finally, the torture, the surgical mutilation, the profound suffering of these animals is now a major subject of public debate.

At last count, 1,120,567 people had viewed the film – now being called the Chinese version of “The Cove” – with the numbers escalating at 1,000 hits each minute.

Watch the film here, and please forward far and wide. 

The time for bear farming to end is now.