• PUBLIC AWARENESS

Public awareness

We run extensive public awareness campaigns on cat and dog issues and use a number of innovative methods to spread the message that dogs and cats are our friends not food.

We promote messages of animal welfare and companionship, through a host of awareness raising initiatives including petition campaigns, animal photography competitions, countrywide actions with cyclists displaying vivid poster boards and educational workshops.

We use animal ambassadors to create empathy for all animals through our animal therapy programmes Dr Dog and Professor Paws, which are now thriving in three mainland Chinese cities and Hong Kong.

Since its launch in 1991, Dr Dog has spread to 10 cities across Asia and sees registered dogs make regular visits to hospitals, disabled centres, schools and elderly homes, bringing comfort and love to those in need.