A double your donation deal is being offered to Animals Asia supporters as an unprecedented but challenging year for the animal welfare charity comes to an end.
It was a year described by the CEO as "incredible, but also incredibly tough" as increased demands were made on staff, resources and finances due to vital breakthroughs in the campaign to end bear bile farming.
Thanks to a group of generous donors and board members, every penny donated to Animals Asia before December 31 will be doubled. It will allow the animal welfare organisation to gear up for 2015 which looks set to be a critical time in the on-going campaign.
In the meantime, 2014 has been the animal welfare charity's most successful year yet. It saw them undertake the world's biggest bear rescue in China as well as long-term efforts rewarded with reports suggesting demand for bear bile is crumbling.
In the last 12 months, Animals Asia successfully convinced thousands of Chinese pharmacies to go bear bile free while the country's largest pharmaceutical buyer announced plans to research synthetic alternatives with government support.
In Vietnam, the number of bears suffering on farms officially fell below 2,000 for the first time as consistent awareness-raising programmes hit demand as they had in China.
Jill Robinson added:
"It's been an incredible, but incredibly tough year, and that is because the bear bile industry in both China and Vietnam is crumbling. I have no doubt that we've reached tipping point and the challenges of caring for the bears left behind by a fading industry will only intensify in the coming years.
"The years ahead will be extremely hard but we can begin to talk about the end. This industry will fold and we need to redouble our efforts to find solutions – and sanctuary - for the bears."
If you are opposed to bear bile farming and plan to donate to Animals Asia's work to end the industry, there has never been a better time to give.