Public Awareness

We run extensive public awareness campaigns in China and Vietnam to highlight the cruelty of the industry and build support for an end to bear bile farming. We run extensive billboard advertising campaigns, and deliver presentations in community centres, schools and traditional medicine universities.

We engage with the media in China and Vietnam, as well as internationally, to ensure wide coverage of the cruelty of the bear bile industry – and committed celebrities help us to bring this message to the public. The internet and social media have become vital means of reaching the public, enabling us to galvanise support.

We also work with dozens of animal welfare groups and over 20 university student groups around China to help us bring the message to the public through street displays, photo exhibitions, plays, poster art and social media.