The curtains open and the spotlight hits the “star” – a star that should never have been there.
Stars of fashion, music, comedy and TV have come together to raise awareness of bear bile farming in a project they’re calling #BearRelief.
Now that the battle to save the Halong Bay bears has been won, the challenge to get 38 bears home from Quang Ninh province begins.
Once a bear has been freed from a life of bile extraction, the true road to recovery begins.
The task to bring home the 38 bears from Vietnam's Quang Ninh province began with Animals Asia's most difficult rescue to date.
Animals Asia founder and CEO Jill Robinson MBE writes for the Huffington Post on how animal welfare has emerged from the shadows to become a hot topic in Vietnam.
Moon bears Sam and Simon arrived today at Animals Asia’s sanctuary in Tam Dao, Vietnam - the first of 38 bears the animal welfare organisation will rescue across Quang Ninh province.