years ago this April, Jill Robinson first walked onto a bear bile farm. On that day in April 1993, Jill could have walked away, but she chose to act and do what she could. Today, you also have a choice. If everyone reading this donated just US$20, it would pay for the care of over 150 bears at our China sanctuary for a full year. Please help us celebrate 20 years of progress. Donate US$20 today (or whatever you can afford).
Food for thought: Celebrity chef Simon Bryant says the dog and cat meat trade in China must end
Celebrity chef, Simon Bryant, appears in a new TV advertisement focusing attention on the cruel treatment of millions of cats and dogs in China. As part of his role as Australian Ambassador for Animals Asia, Simon, from the successful ABC TV show "The Cook and The Chef" and former Hilton Executive Chef of eight years, appears in a community service announcement (CSA) to be released in March 2011.
The CSA highlights the harsh realities of a trade in which millions of animals suffer appalling physical and mental conditions. It is estimated that up to eight million dogs and four million cats are killed and eaten in China annually. Compounding cruelty in the meat markets are the widespread beliefs that meat should be as fresh as possible and that torture equates to taste.
Simon Bryant, who has been actively involved with Animals Asia since 2008, said: “As a chef, I was appalled at the state of animals in the dog and cat markets in China. It is not a cultural issue for me, we have plenty of shortfalls in our ethical treatment of livestock animals in our own country, I am equally critical of these farming practices here at home. This is however, an ethical and health issue. There are unacceptable cruelties occurring which need to be addressed. The dogs and cats are in the worst state that I have ever witnessed of animals destined for restaurant food. This new CSA manages to evoke an informative message without distressing people with the shocking reality of what actually occurs there. “ .
Animals Asia would like to extend our very special thanks to Simon for being such a wonderful Ambassador; to Peter Northcote for composing the original score for the commercial; and to the following people for giving their time and talent to make the advertisement happen:
Concept and Copy - David Keogh, Vida Marketing
Director - Michael Egan, Ghastly Fun Films
Producer - Trish Knapp, Swarm Imagery
Production Assistant - Benjamin Weidner
Director of Photography - Robert Agganis
Sound Recordist - Gregory Bye
Editing - Semral Walsh, Cutting Edge
Post Production Sound - Tony Vaccher, Audioloc
And Vamps Restaurant at Paddington for allowing us to take over their kitchen.