years ago this April, Jill Robinson first walked onto a bear bile farm. On that day in April 1993, Jill could have walked away, but she chose to act and do what she could. Today, you also have a choice. If everyone reading this donated just US$20, it would pay for the care of over 150 bears at our China sanctuary for a full year. Please help us celebrate 20 years of progress. Donate US$20 today (or whatever you can afford).
350,000 copies of Dr Eddie's anti-dog-and-cat-eating film go far and wide across China
Incredible response to our film shows attitudes to companion animals changing fast
Superstar Richie Jen records "Eddie's" Mandarin voiceover
Richie and our rescued market dog Eddie
The influential Mainland China national pet magazine "Pet Life" included a VCD of our film "Dr Eddie: Friend or Food?" in its May 2006 Golden Week Bumper issue, which circulated 65,000 copies. The total amount of VCDs now in circulation is an amazing 350,000!
Our aim in making and distributing "Dr Eddie's film was to reach out and inspire those who already are open to seeing companion animals as friends and helpers, in order to encourage and give them a voice to speak out for dogs and cats. The strategy seems to be working!
Huge thanks to Richie! Animals Asia is extremely grateful to animal-loving Chinese superstar singer and actor Richie Jen Xian Qi, who was so willing to be Eddie's voice for the Mandarin version of our inspirational 16-minute film. His participation was covered widely in the Chinese press. The launch of the film which together with our "Dr Dog" programme is the centrepiece of our strategy to educate and compel new attitudes to dog and cat eating, took place in Chengdu in October 2004.
Distribution An initial 10,000 packs (which were expected to last a year were gone in 6 weeks) were produced and distributed free of charge to Pet Clubs, local Animal Protection Associations, our China Support Groups, all visitors to our Moon Bear Rescue Centre and all Dr. Dog volunteers.
The first big distribution took place to the Shenzhen Pet Club in Southern China on Christmas Day 2004. We had heard that the group were planning a Pet Carnival under the name "Is a Dog a Friend for Life, or just a Tasty Dish?" When we told them of our film pack, they jumped at the chance of giving 1,000 packs out to their members. Feedback on the film has been excellent, with many of the members encouraging us to distribute the film even more widely so that more people can come to know of the beauty and magic of companion animals.
Overwhelming Demand Since then word spread, and we were contacted by pet associations from all over China. Literally, tens of thousands of VCDs have been given away to groups and schools across the country. These are just a few:
Shanghai Small Animal Protection Association, Guangzhou Pet Club, Hunan Stray Dog Rescue Center, Hunan Small Animal Protection Association, Hunan Abandoned Animals Rescue Center, Hainan Small Animal Protection Association, Hangzhou Small Animal Protection Association, 12 Hangzhou pet hospitals, eight Wuxi (Jiangsu Province) pet hospitals (co-ordinated by a local supporter), East China Normal University - school education program, Guangzhou Park'n'shop and pet hospitals, Kunming pet website, Chengdu Pet Hospital, Hip Dog Club in Beijing, Beijing Human & Animal Environmental Education Centre, Shan'xi Small Animal Rescue Committee, Hangzhou Pet Association and our Support Groups in Shanxi, Guangxi and Zhejiang.
We also offered groups the opportunity to display an eye-catching, life-size cutout of Richie and Eddie, to spread the message that dogs and cats are our friends and helpers, not food.